Redesigning a publication is not only a change in aesthetics, but a very profound work adapting their content to the new media.
We call it “scientific” work, since there’s a need to analyze and find solutions to content organization, reader needs and technology availability both in-house and in users of the solutions.
“redesign is much more bigger than aesthetics, it’s about analyzing and finding solutions”
This work can only be done by a company that knows the media, knows the components that drive it and is able to generate design capable of integrating into technology.
Creative work should not start until both necessities and objectives are stated, and what is the team the company has to get the job done.
It is then that a real intervention could be sketched, one that is profitable for the publication and rich to readers.
Understanding content, how online readership reacts, interaction between user and publisher are all the reason of the debate and the searching of solutions.
The final product is not going to work if it’s not taken into consideration that the most valuable asset is not design by itself -even though it’s critical to attract readership- but that whatever is done has to be easy for people using it and for those contributing to its creation.
The redesign of Cordoba.net increased usage time of surfers by 16 to 18 minutes.
Radical and conceptual changes to the site that prioritized chronologic order to hierarchy.
The redesign and reorganization of content changed visits to the site to more than 150% over actual usage.
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- October 26th, 2009
New site for TN, modular design
- October 13th, 2009
Kindle International ¿a new cornerstone? - August 13th, 2009
e-reading: the future and e-newspapers
