Stats speak for themselves: each day more and more people access information from mobile devices, and that number is growing exponentially every minute.
This phenomenon is not only happening in highly industrialized and technological savvy regions, but is even more notorious in developing countries, where access to technology -rare for many there- is fulfilled through the use of cell phones.
“mobile technology provides additional information for publications to further serve the user”
Not having an effective mobile strategy means not counting with one of the foundations on which transmission and reception of information currently works, one that users from all over the world use to reach information.
This not only means a change in the distribution method, but also in the strategy of “constant updating” content needs.
Just as with the internet, the gadgets on which the access is being performed like cell phones, PDAs and mobile computer are different, and each one offers alternative technologies sometimes not found on the internet itself.
This new edge implies publishing standards not only are to be in aesthetics and creativity of the look and feel, but also understanding that mobile technology provides additional information that the publication can use to further server the user.
The redesign of Cordoba.net increased usage time of surfers by 16 to 18 minutes.
Radical and conceptual changes to the site that prioritized chronologic order to hierarchy.
The redesign and reorganization of content changed visits to the site to more than 150% over actual usage.
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- October 26th, 2009
New site for TN, modular design
- October 13th, 2009
Kindle International ¿a new cornerstone? - August 13th, 2009
e-reading: the future and e-newspapers
